"In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. The 43 individual remarkably focused, well-written, and current essays, all of which contain bibliographic references and are authored by anthropologically engaged researchers involved with business, cover a myriad of topics, including theory, methodology, fieldwork, disciplinary boundaries, product design, market research, the quantitative/qualitative divide, and more. The contributions also strive to be international in scope, ranging from North America to Europe and East Asia. While at least one essay in the handbook gives voice to the perennial issue of the ethics surrounding anthropology in business--i.e., lack of control over data generated, abetting big business and its destructive influences, and even false representation--the collection as a whole is unapologetic about the value and utility of anthropology's engagement in business research. There is a helpful index followed by a contributor list at the end of the volume. This handbook is essential for graduate programs in anthropology, business, and design and highly recommended for university libraries. Summing Up: *** Highly recommended. Upper-division undergraduates and above"
- CHOICE Magazine
"Anthropologists of the 21st Century inescapably study the pervasive role of consumption in people's everyday lives. In an age of Big Data, scanner data, and online analytics, it is such ethnographic research that is providing the most compelling insights into consumption. As the chapters in this handbook demonstrate, some of the very best research on business — including consumption, technology, design, organizational and work practice studies — is being done by business anthropologists."
- Russell Belk, Schulich School of Business, York University
" The Handbook of Anthropology in Business
is as deep as it is broad, approachable by readers new to the field, and informative and insightful for experts. It brings together the most valuable and stimulating writings yet on what challenges, values and solutions anthropologists bring to business today. An essential guide to this flourishing area, it enables practitioners, students, academics, and business leaders to understand core issues in business anthropology, the range of work it encompasses, and future directions for work. "
- ken anderson, principal engineer, Intel
"With the rapid growth of ethnography and anthropology in a variety of business contexts over the last three decades, it's timely and arguably overdue that a volume with the breadth and depth of the Handbook of Anthropology in Business should come along. For all of us who practice and/or teach in this area, the Handbook is a must-have volume that offers a comprehensive take on not just the history and established practices in the field but our "blurred edges" and future challenges. We all owe Denny and Sunderland a vote of thanks for managing to root out so many excellent thinkers and practitioners, and more importantly for bringing their own depth of experience in navigating (in their words) 'the frame-breaking collisions occurring at the intersections of anthropology and business' to bear on synthesizing this excellent edited collection."
- Catriona Macaulay, Programme Director MSc Design Ethnography, University of Dundee
"This indispensable volume highlights the promise of anthropologists' contributions in business. It also shows how work from the business field can be good for anthropology. Denny and Sunderland have pulled together a wide mix of work conducted under the banner of anthropology in business, making this handbook a large-scale achievement."
- Edward Liebow, Executive Director, American Anthropological Association
"Not only is the coverage of this volume comprehensive in its intended field, justifying the term 'handbook', but as the editors indicate, it allows it to come into view for the first time, transcending categories like 'applied' or 'practicing', or even 'business' anthropology. As such it provides many fascinating pathways through which any anthropologist will find connections. This first-rate handbook is an impressive feat."
- George E. Marcus, Director, Center for Ethnography, University of California Irvine
"What a welcome book! Once upon a time the anthropology of business was a stepchild in academia. This handbook shows how much that has changed. There is an inspiring richness in its many different takes on the field. The critical edge and reflexive tone show that it is not only a question of what anthropology brings to the world of business, but also what academia can learn from the anthropologists who work 'out there'."
- Orvar Löfgren, Lund University (emeritus)