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Marketing Cultural and Heritage Tourism
A World of Opportunity
Rosemary Rice McCormick (Author)
180 pp. / 6.00 x 9.00 / Jan, 2014
Paperback (978-1-61132-877-6)
  - Museum Store Association Series

Related Interest
  - Heritage Management and Heritage Studies
  - Museum Studies & Practice

2011 SASI-ONE Gold Award winner from the Shop America Alliance

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award. 

Learn more about the book directly from author Rosemary McCormick here.

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